Privacy Policy

We keep your information safe and use it only to make shopping with Littlebabystuff simple and reassuring.

At a glance	Summary
What we collect	Account and contact details, order and payment information, and technical data such as cookies and device info.
How we use it	To fulfill orders, provide support, prevent fraud, meet legal duties, and understand site performance.
Who we share with	Payment processors (PayPal, Stripe, Airwallex), shipping carriers, analytics providers, and authorities when required by law.

1. What personal data we collect

Summary

Details you share with us (like your name, email, address) when you place an order or contact support.

Order and payment details needed to process your purchase securely.

Technical data from your device and cookies that help our site work smoothly and improve over time.

Identity and contact information

Your name, email address, billing and shipping addresses, and any information you provide when contacting support.

Order and payment details

Order contents, transaction totals, and payment confirmations. We use trusted payment processors (listed below) to handle payment information securely and do not store full card numbers on our servers.

Technical and usage data

IP address, device and browser type, pages viewed, time on site, and approximate location derived from your IP. We also use cookies and similar technologies (see the Cookies section).

Communications and preferences

Your messages to our support team, preferences for email communications, and your cookie choices.

2. Why we process your data

Order fulfillment and delivery: to process payments, prepare items, and ship your purchase.
Customer support: to answer questions, handle returns, and resolve issues — we are here to help.
Fraud prevention and security: to protect you, our store, and our payment systems.
Legal compliance: to meet tax, accounting, and other legal obligations.
Analytics and site improvement: to understand performance and make our experience easier to use.
Marketing (optional): to send updates or personalized offers if you have consented or where permitted; you can opt out at any time.

3. Cookies and similar technologies

Essential cookies

Required for core functions like adding items to cart, secure checkout, and account features. You cannot opt out of these without impacting site functionality.

Analytics cookies

Help us understand site traffic and performance (for example, which pages are most visited) so we can improve the experience. You can disable these via your browser settings or cookie controls where available.

Optional marketing cookies

Used to deliver and measure marketing messages and, where applicable, to personalize content. You can opt out through your browser settings or by contacting us.

You can manage cookies in your browser (e.g., blocking or deleting them). Note that disabling certain cookies may limit site features.

4. When and with whom we share data

We share only what is necessary to operate our store and services. We do not sell your personal information.

Payment processors: PayPal, Stripe, and Airwallex process your payments securely and may handle related fraud screening and authentication.
Shipping carriers: We share delivery details (name, address, contact) with trusted shipping carriers to deliver your order.
Analytics providers: We may share pseudonymized or aggregated usage data with analytics services to understand site performance.
Operational service providers: Select vendors supporting tasks like website hosting, IT, and customer service who are bound by confidentiality obligations.
Legal and safety: We may disclose information when required by law or to protect our rights, safety, or customers.

5. Data retention

We keep personal data only as long as needed for the purposes described above. For example, we retain order records for the period required by tax and accounting laws, and we keep support communications while they remain relevant to your request. When data is no longer needed, we delete or de-identify it in a secure manner.

6. Your rights and choices

Access: Request a copy of the personal data we hold about you.
Correction: Ask us to fix inaccurate or incomplete information.
Deletion: Request deletion where applicable (for example, when data is no longer needed).
Opt out of marketing: You can stop marketing emails and disable optional cookies at any time.
Consent withdrawal: Where we rely on consent, you may withdraw it at any time.

For California residents (CCPA/CPRA)

Right to know, delete, and correct personal information.
Right to opt out of the sale or sharing of personal information for cross-context behavioral advertising. We do not sell personal information; if we engage in sharing for advertising, we will honor your opt-out request.
Right to limit the use of sensitive personal information (we do not seek to collect sensitive personal information in the ordinary course of our business).

For EEA/UK residents (GDPR)

Legal bases we rely on include: performance of a contract (fulfilling your order), legitimate interests (improving our services, fraud prevention), consent (optional marketing/cookies), and legal obligation (tax/accounting).
You may request access, rectification, erasure, restriction, portability, or object to processing where applicable, and you have the right to lodge a complaint with your local data protection authority.

7. Children’s privacy

Our website and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will delete it.